WHAT WE DO
MEDIA PLANNING AND BUYING IS OUR FOCUS. COLLABORATION IS OUR PASSION. HERE’S HOW WE HELP OUR CLIENTS STAND OUT & SHINE:
Consulting
We bring clarity to your marketing goals and budget—and find efficiencies at every step. Our initial consultation will help us determine your marketing goals as well as budget. We can work with a dedicated budget or recommend a budget that will most effectively and efficiently reach your target audience.
Planning
The best media plans maximize budget. From brand awareness to sales and promotion, we create strategies informed by insights, using the most innovative technologies that are tailored to your audience.
Negotiation
We chase down every detail, negotiating for value-added promotions like bonus impressions, spots, sponsorship identification, or prominent ad placements.
Evaluation
We hold your media accountable. Was a campaign worth the budget? Our evaluations examine how well your media performs, from hitting sales and service goals to generating social media buzz. We assure the media and invoices are accountable. Did we achieve campaign success? We don't just want to meet your goals, we want to exceed them.
Analysis
How well do you know your customers? We’ll dive into the metrics, usage, demographics, psychographics, and behaviors that define your audiences and deliver actionable, measurable insight. JAM Media can help you verify or define your target and media usage characteristics. We also analyze media metrics, such as website and magazine audience profiles. We monitor current media trends and advise on best practices for media buying.
Creative Services
We partner with talented creatives nationwide, from brand strategists and graphic designers to seasoned writers and editors. Clarify your brand strategy and express it succinctly with solid messaging and authentic storytelling.
Media Trafficking
Proper trafficking makes campaigns tick. We execute contracts and insertion orders, with traffic instructions and ad distribution included.
CAPABILITIES
Strategy
Media Planning
Buying/Placement
Content Branding
Market Research
Social Media Advertising
Paid Facebook
Paid Instagram
Paid Twitter
Paid Pinterest
Monitoring, Optimization & Reporting
Public Relations
(Local, National, International)
Press Releases
Multicultural Press Releases
Multimedia Press Releases
Print Media
Consumer Magazine
Trade/Business Publications
Newspaper
Newspaper Inserts
Digital
Display, Mobile, Native, Video, Search, Rich Media
CPM, CPC, CPA Models
Data Targeting: Purchase History, Behavioral Targeting, Contextual Targeting, List Activation
IP Address Targeting, Geo Targeting
Remarketing/Retargeting
Hispanic Audiences
Publisher direct, Digital Network, & Programmatic buying tactics
Digital Ad Fraud and Brand Safety Monitoring
Television
(Local/Spot, Regional, National, Canadian)
Broadcast TV
Cable TV
Satellite TV
Radio
(Local/Spot, Regional, National, Canadian)
Broadcast Radio
Satellite Radio
Streaming/Digital Radio
Other Capabilities
Out-of-Home: Transit, Outdoor boards, Movie Theater
International Media: Canada, Europe, Asia & Global